Not all customers pay the same price for your products. For instance:
You might want to give special rates to your distributors or VIP clients.
Certain retail partners might require fixed price lists.
Seasonal or contract-based customers might have negotiated pricing.
Instead of manually changing prices each time you create a sales order, you can use Custom Product Prices to automatically apply the right price for the right customer.
When creating a Sales Order or Invoice for a customer:
Cin7 Core automatically checks if the customer has an assigned Custom Product Price List.
If found, the custom price replaces the product’s default selling price.
If no custom list is assigned, the system uses the standard product price.